Keke J Final Music Video R115

This will be the inside cover where the CD will be placed

This will be the design on the CD it's self

This is what the CD will look like inside the case over all

Rhian's Evaluation Questions & Answers

1) There are several ways in which our media product uses forms and conventions of real media products. Our first piece of inspiration for our product came from the Destiny’s child music video for ‘Girl’ as we felt that the genre of this song, theme of the music video, and narrative were very similar to our product and the theme we wanted to convey which was feminine, and shows friendship and friends being there for each other. After researching music video on YouTube by other female artists, we noticed that music in our genre (R’n’B/pop)tend to have a lot of shots of the artist themselves with a lot of close-ups, so we made sure that we shot a range of different close-ups of our artist to use for our music video. As well as looking at a range of music videos for inspiration, we also done some research on Google images to get some ideas for costumes and props to use that would fit into our genre; we went for feminine, bright but simple costumes with simple jewellery like ear-rings, rings and necklaces. The narrative for our music video is quite typical to the lyrics of the song which is about a girl having a crush on a boy, so we produced a narrative to show our artist feeling down about this, and feeling lonely until her friends meet up with her and cheer her up.

2) The combination of our main product and ancillary texts is very effective as the combination of posters and photos gives a clearer insight to the artist’s personality which increases likeability. The cover of our digi-pak is a posed photo of the artist - we chose to have the artists face as the main feature for the front cover because research showed us that the majority of album covers for our genre of music had the artists face on the front cover. When first seeing the digi-pak, the front image may convey a typical image of a female artist - hair and make-up done and posing for the camera. The photo also shows confidence as it is a bold and striking, clear image in black and white with a very small amount of colour. However, the photo booklet on the inside of the digi-pak conveys the artist’s personality rather than her image as she poses for the photos. These photos are more playful and light-hearted to show her fun side. The target audience for our product is aimed at teenagers and young adults – it is suitable for a young audience as it does not contain any swear words. This product would be more attractive to a female based audience as the artist is female and singing about her crush, so other females are able to relate to her; this factor alone would help to attract the target audience. Younger females may be attracted to the product because they see the artist as someone they look up to and idolise. On the other hand, a male audience may also find the product appealing due to the attraction to the female artist – photos and posters would contribute to the attraction.

3) From feedback we received on our rough-cut of the music video, we used the negative feedback as constructive criticism to improve our music video. As the rough-cut was unfinished when viewed, some people said that they couldn’t see where our narrative was going which meant that we gave it quite a slow build up, however with fast-paced cuts and short shots it worked well for our video and balanced out the pace. In our unfinished rough-cut we were also advised that we needed more locations as there were only two different locations at the time, but our finished product had one other location that we had intended to introduce towards the end of our music video. We were pleased that the performance was complimented on and the audience liked that we used black and white effect for various clips of our video. There was positive feedback on the pace of our clips so we kept this consistent throughout, and we were happy to hear we had a good range of
footage as we were very sure to get more than enough footage to be able to choose from, and use what worked/looked best in our video.

4) In the planning of our music video, we used technology like a HD video camera to go out and film some test footage so that we got used to the camera and tripod, lighting and working one of our locations to the best of our ability. Having this specifically set time to make some test footage saved us from wasting our time when it came to filming footage that we would be using in our music video because we already knew the equipment and location. Bloggr was one of the main technologies that we used in the process of our planning as this is where we put our inspiration and ideas down and where we noted down what and how we had done things/what needed changing and what we wanted to try, so we could go straight to our blog to arrange what we would do next. For the production of our product we decided not to use Photoshop and used an alternative called ‘Gimp’ as the whole of my group seemed to have difficulty with using Photoshop for particular things that we wanted to create like certain effects of images and certain fonts, so instead of wasting our working time, we used a different programme. Final Cut was the main piece of technology in the creation of our video as this the programme that we used to make and edit our music video.

Screen shots 'Destiny childs- girl music video'

This shot was chosen from the video as it gives the audience knowledge of the location for the video. we chose a cafe also for one of our narrative locations because this where we showed the feelings and emotions of keke j with her friends comforting her.

I took this snapshot from the video because its good close up of Beyonce singing with little spacearound her. This is similar to one of our shots as we used a similar shot but from the side on and had little space either side of the artist.

Even though its been edited i black and white i think it still looks similar and has the same effect on the video, it shows her facial expressions and a plain background.

Here you can see that they've shown the girl group hugging creating a theme of friendship and happiness.









In our music video we tried to show off the same atmosphere by having them all meeting up together for a drink and talking about the main girls crush.

We showed the girls individually saying hello but them becoming a group when they all sit down. We chose to shoot a medium long shot showing half their bodies so its not too far away and not visible in what was going on.

We chose these screen shots as we may use some of them for our commentary video to exaplain our answers. we chose takes from the cafe to show similar environment in our music video and showing close ups of Beyonce's face. We chose these particular ones as they have similarities to some of our shots showing the importance of close ups in a video. We will use some of these snapshots from the video to put over our commentary so whilst one of us is talking the audience will have more of an idea of what they are explaining.

Ideas and research for digipak

As we have been focusing on creating a digipak that will fit the genre of our album, we have been researching album covers of similar artists (which have been posted on the blog) and we took photos of Catherine to edit and use on our digipak as we feel that a photo of the artist is fitting for our genre of music.

One photo shoot was done and the photos were edited and we felt happy with them, however after further research and brainstorming we have all decided to try another photoshoot with different background scenery to create a more modern feel.

Initial Ideas

Before we had started to do any filming of our music video we made sure we had a thorough plan of the narrative and theme in which we wanted to convey through our music video. The narrative, costumes/hair and make-up, and location didn't differ from what we had initially planned to use for our video.
Our story boards are not exactly the same as the outcome of our video as we knew that we had planned to use quite a lot of shots, so not all of these were drawn up; however the locations on our story boards are all the same as the locations that we used in our final video.

Once we had uploaded all of our footage and were in the process of editing, we knew that we had more than enough footage and were happy with what we had, so we didn't feel as though we needed to spare some time to film extra footage. When we eventually finished editing our music video together and polished everything off, we decided that we would go out for 10 minutes and couple of more shots. This didn't take long as we knew exactly what we wanted as we had planned to put this clip in from the start.

One thing that we drastically changed about our music video from what we had originally planned to do, was the use of slow motion. Instead of adding the effect of slow motion for the whole of our music video, we decided that we would only make use of slow motion on the very last shot of the video.

Song list (Digi pack cover)

1. Crush
2. Arguing
3. Promise Ring
4. Fed up
5. Breaking point
6. Remember me
7. Speechless
8. Love you more
9. Writing a letter
10. Whatever
11. Just fine
12. Time
13.  Pretty Girl Rock Featuring Drake

The Start of Editing

We started editing our music video after we shot all the footage for it. We were pleased with how much footage we got as it made it easy to pick. We decided that the video should be fairly fast paced and so did a lot of cuts between two takes. We have mixed all our locations up to keep the video interesting for the audience to watch. We put in a black and white background on the green screen shots which seems to have worked well, it also makes it interesting to watch and identifies the fact it's not the narrative. We have taken the feedback from class mates and are working on improving the video to make it more understandable. 

Feedback from our draft

Positive Feedback:
-Good Performance
- Good use of close-ups
-Nice black and white
-Good pace of clips
-Nice range of footage
-Good lip sync

Negative Feedback:
-Didn't see where the narrative was going
-Needed more location
-Got too pacy at the end
-Close ups where at the same range

Anamatic

Props for Cafe Narrative:

-Hair Spray
-Onion
-Mugs
-Bags
-Plates
-Cakes

Props for House Narrative:

-Onion, so we can create tears
-Three Mugs
-Slippers
-Cushions
-Rhian's Cat
-Nail kit
-Candles
-Matches
-Photo
-Mobile phone
-House Keys
-Tea pot
-Tea bags
-Tea Spoon
-Hair Spray

costumes

We have decided to

Filming Day Plan:

 The days we have decided to go out filming is Monday 10th of October, and Tuesday the 11th of October where we will be shooting our two main locations outside of college. The first one we our shooting is in the cafe in the center of town. The second shooting is still on the narrative side of the music video, this one however will be set in a house. These are the two days we have decided to go out and shoot, we are going to shoot the studio part of the video in college in the recording studio and the media rooms so we can create our own effects and lighting.  

Location

We chose a cafe as one of our locations because it is a sociable atmosphere where the characters can have conversation. We chose to shoot our performance footage in the recording studio as we thought it would be a good way to establish the friendship between the group at the beginning of the music video; it will also create breaks between the narrative so that it doesn't become tedious. We are going to use a home setting for the part of our video where the two girls are comforting her friend as a home is a most peoples comfort zone where they can speak about what is on their mind and be relaxed.

PROPS !



Microphone

Headphones



COSTUMES !

This could be a possible outfit for the studio singing. Keeping it plain and simple buy using a colourful scarve to make it eye catching against a black or white black top and also making sure it stands out from the back drop. I think this part of the video will be quite bright and have good ligting so its a clear and simple close up shot. For our performance shots in the recording studio, costumes will be casual eg. jeans and vest tops. Our colour theme here will be black, white and grey as this will be shot in black and white.

http://www.youtube.com/watch?v=EM_bRUb9R8I

We chose this music video as a n example of what we may want to base our own music video on. We liked the way the lyrics were involved within the music video as it created a really good narrative and flowed well with the style of music.

Our Pitch

MACRO ELEMENTS

• Genre- Pop/ RnB
• Narrative- one girl of the group has a crush and her friends are there for her throughout- Having conversations through the song lyrics
• Representation- Typical group of friends sticking together
• Mood- friendly, cheerful- starts off happy with the group catching up but when the singing starts we show the narrative of why shes upset

MICRO ELEMENTS

• camerawork- Lots of close-ups, 
• Editing- slow motion footage, Black & white, Fading
• Mise en scene- singing studio, house, cafe,
• Relationship to sound- Our lyrics will relate to our narrative because  shes telling her friends how she has a crush
• special effects-
• 
  

mood board